News for 'Goodbye Nokia'

Goodbye Nokia, hello Microsoft Lumia 535

Goodbye Nokia, hello Microsoft Lumia 535

Rediff.com11 Nov 2014

Eyeing emerging markets for its affordable smartphones, Microsoft launched its first Lumia device without the iconic brand name of Nokia.

'Don't Want Shah Rukh To Say No To Me'

'Don't Want Shah Rukh To Say No To Me'

Rediff.com7 Nov 2025

'Today, Shah Rukh is sitting so high up that it will have to be something really spectacular for him to jump up and say, "Hey, yes, let's make this film!".'

Controversial endorsers who lost big advertisement deals

Controversial endorsers who lost big advertisement deals

Rediff.com11 Mar 2016

Looking at the response time, brands are proactively snapping ties with celebrities in the face of controversy.

Brand isn't everything, says Pepsico India chief

Brand isn't everything, says Pepsico India chief

Rediff.com2 Sep 2014

PepsiCo India's new CEO admits to being an ardent follower of the world's management gurus and they clearly mould his outlook.